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CASE STUDIES

Cook Regentec Hires INDiVO for Website Redesign and Consolidation

Al Buscaino

EVP, Strategic Services

Cook Regentec provides products used to create cell and gene therapies (living medicines) to scientists, pharmaceutical and biologics companies.

Old website was out of date in code base, security and content.

When INDiVO was awarded the account, it inherited three distinct websites with a myriad of technical challenges putting their continued operation at risk. Until the website redesign and consolidation plan was approved, INDiVO installed all the latent core code and security patches. We also kept all three sites secure and functioning while adding new product and content updates over an 18-month period, as the Client required. To help the Client capitalize on customer synergies between the product groups, INDiVO created the core concept “Tools to Build Your Therapies”.

As components and templates used in the legacy websites continued to expire, it became imperative to move the websites onto a current WordPress codebase and template. Not only do expired components and templates leave a site vulnerable to unauthorized incursions, they may result in accidentally taking a website offline.

In the interest of reducing time-to-launch and budget, it was suggested that the Agency use only existing content and image elements presently on the existing websites. With the redesign and code platform update, INDiVO was able to improve site organization, flow and traction along with improved security, stability and site performance.

The new website allows visitors to quickly navigate to the brand they were seeking, or to see what tools would be available for various stages of the cell and gene therapy development process.

New Home Page for Cook Regentec.

Resources

Resources were restructured to help locate applicable references right from a product page, or by topic within the resources section.

Resources Sort Feature

New functionality for resources included both a keyword search and a sort menu.

Resources Sidebar

Applicable resources geared to a specific product are accessible on detail sidebar.
Within the first 60-days of site launch, comparing year-over-year traffic, the new site has drawn over 10% more visitors, the vast majority of which are new users. We have also garnered improved pages per session and reduced the bounce rate in resources by more than 30%.

When was the last time core code updates and security patches were installed on your company’s website? If you’d like to explore how INDiVO could help keep your company’s website secure and up-to-date, let’s talk! Call Al Buscaino at 877.4.INDiVO ext. 222, or send an email to al@indivo.com.

About INDiVO, Inc.
Founded in 1995, INDiVO is a full-service marketing communications firm focused on helping clients connect with customers. Whether a single project or a more extensive body-of-work, INDiVO offers a strong experience base in targeting business-to-business and direct-to-consumer audiences. To explore what INDiVO can do for your company, contact us.