Challenges
Updated design, streamlined navigation
Rebuild the website with a refreshed, elevated design while adding the functionality and organization to enhance user experience.
Solutions
Philly PACK, a preeminent children’s dance- and musical-theatre education center, partnered with INDiVO to help breathe new life into their website. Due to the outdated design and cluttered navigation of the previous website, it could be challenging to register for classes or purchase performance tickets via the website. Our goal was to showcase the magic of their productions and comprehensive class offerings with an elevated design while enhancing the site’s functionality and streamlining navigation providing a user experience consistent with the client’s quality of programs and staff.
Elevated user experience matches quality of unique performing arts education center
Unique style, unique site
Class scheduling sorted by topic, by day, and easily accessed pricing with an always-on register button.
One functionality update included the ability to see both past and upcoming events, showcasing the quality of their productions.
We didn’t stop there. We worked with the client to update the copy and visual presentation throughout the site, ensuring it reflected their values, messaging, and quality of programs. We also focused on the user experience, providing simplified and easy-to-use navigation for visitors to access any information they need, from upcoming shows to registration to instructor details. The consolidated and organized schedule page is a standout feature that makes it easier for visitors to find what they need. And the new adult program page is an excellent addition to the site, providing valuable information for those interested in attending Philly PACK’s Performance Company classes.
Site Admin automated for easier updating
On the backend, we made sure to provide a simplified editor that allows for easy updates. And, of course, we ensured the site was responsive and mobile-friendly so visitors could access it from any device. Finally, we integrated GA4 analytics, providing Philly PACK management with valuable insights into visitor interactions with the website.
