Looking to improve product pull-through at retail in a targeted geographic area, as well as explore opportunities to increase engagement with consumers, Shasta turned to INDiVO for development of this integrated holiday micro-campaign. INDiVO first sourced a list of over 280,000 consumers in the greater LA area that matched the demographic the client wanted to target. We created the graphic email that launched the campaign and included action options for recipients to watch funny videos, view the new website, register for special offers and coupons, or like the Shasta Facebook page. INDiVO also created the Fan Gate and integrated the landing page in the shastapop.com website, as well as linked the campaign with coupons.com.
You Gotta Getta Shasta
