Founded in 1995, Cook Biotech had predominately served as a manufacturing company, selling its products via relationships with its sister companies and select partners. Then in 2018, they began their transition beyond manufacturing and partner relationship into a broader commercialization company. To aid with this transformation, the company needed its websites to serve as information hubs that provided knowledge about the company and its products to the spectrum of audiences worldwide.
INDiVO was brought in to update the design of both the US and EU websites so the look and feel reflected the company’s new strategic direction. The content was updated to showcase information about the company’s products and technologies. We recommended adding a dynamic, searchable library of resources where visitors can easily locate information about products, informational videos, testimonials, and publications. We also added the ability for users to search and locate where to buy products of interest. INDiVO also established a password-protected portal for direct and distributor representatives to obtain current and accurate product information even when using a mobile device.
Working with the client’s in-house marketing department following site launches, INDiVO provides the structure, security, maintenance and implements content updates for the websites as needed. The client’s marketing team generates the content & document updates for posting, as well as manages the portal.
