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CASE STUDIES

Website Update is Just What the Doctor Ordered

Al Buscaino

EVP, Strategic Services

With specific needs for security and control, a Joomla!-based open source content management system provided a modular platform with extensive functionality and customizable access.

CoreRx, Inc., an established pharmaceutical formulation development and clinical material manufacturing company had recently updated its brand image using a local design studio. The new image had been implemented in the company’s literature, advertising and trade show materials. As the final step in the rebranding process, management wanted to update the company’s website, to bring content and graphics in-line with the new brand standards, as well as improve its functionality.

INDIVO helped plan and implement the new website using an open-source content management system for this Client with specific needs for security and control. This solution provides a modular platform with extensible functionality and customizable access to admin and content areas. As part of the modular platform, a blog component seamlessly works with the core website to disseminate industry news and company updates.

Security, functionality and customized access with a modular platform to grow.

“INDIVO not only understood our business, but they did a great job of helping us define the functionality our website needed, select the right CMS platform then implement a design consistent with our new graphic standards,” said Todd Daviau, Ph.D., president of CoreRx. He continued, “They trained a member of our team so that we may update the website content ourselves and are always responsive to our questions and needs for assistance.”

About CoreRX, Inc.
CoreRx is a contract research organization providing customized preformulation services, formulation development, manufacturing, and analytical services to pharmaceutical, biotechnology, academic, and veterinary clients. The company is renowned for reliably expediting early development activities to speed potential drugs to clinical trials while applying stage-specific scientific knowledge and experience. The unique corporate structure of CoreRx creates project teams that work intensively with each client, bringing an extension of its own organization into the CoreRx lab.

About INDIVO, Inc.
Founded in 1995, INDIVO is a full-service marketing communications firm focused on helping clients connect with customers. Whether a single project or a more extensive body-of-work, INDIVO offers a strong experience base in targeting business-to-business and direct-to-consumer audiences. To explore what INDIVO can do for your company, contact us.