INDUSTRY INSIGHTS, TIPS & STRATEGY
The Value of Online Reviews and Social Sharing, Part 3
While the connection cannot be quantified, we know that the main search engines are paying attention to social cues. Google, in particular, seems to be keenly aware of sharing activity that takes place on Google Plus. The same way you want customers to recommend your product to friends, you want Google search to recommend your content to users. Securing reviews, likes (+1’s), and shares on Google Plus (and other social channels) sends a clear signal to Google search that your content is valuable.
Reviews from happy customers and social shares can be great boosters for your brand. If this boost has eluded your brand, let’s go back to the beginning. We started by looking at the value of reviews and social sharing and admitting that opportunities for valuable engagement are often missed. Review this previous article for ideas to identify and engage with your happy customers, encourage sharing, and collect those great reviews. You must be intentional about this to realize the benefits. Your satisfied customers are your best partners for increased brand awareness, trust, and traffic.
Join us on Facebook to share what you are doing to capture good will and make it easy for customers to recommend your product or service to their friends on social media and elsewhere. Are you doing enough? Could you make it easier?