TIPS & STRATEGY
Social Media Integration; The Value of Creating Brand Ambassadors
Approach Social Media with Care
One thing to remember about sending visitors from your website to a social media feed is that you are taking customers and prospects away from your website. When the social network is a key part of your marketing strategy, that can be beneficial. You should ask: Are you regularly active on your social networks? Do you publish relevant content frequently? Do you monitor your channels and respond promptly to customer comments and inquiries? Are you using the channels to actively interact with people; are you networking and building relationships, or is your presence simply a static billboard?
Sending people away from your website to multi-billion-dollar corporations who have a vested interest in keeping your customers on their platform to help monetize their business is not something you should take lightly.
About INDIVO, Inc.
Founded in 1995, INDIVO is a full-service marketing communications firm focused on helping clients connect with customers. Whether a single project or a more extensive body-of-work, INDIVO offers a strong experience base in targeting business-to-business and direct-to-consumer audiences. To explore what INDIVO can do for your company, contact us.