To minimize the budget, we selected the template with high visual impact, easy navigation and the desired product detail views. Once the design was approved, INDIVO created the initial site structure, setup the necessary information pages and product categories, as well as populated the first few products as examples.
The client had some high-impact photography which really helps make this site pop. Once the base system was setup, and after a short training session, the client populated the rest of the products, added some additional pictures and made a few copy adjustments. From there, the site was ready to launch.
As is common with some projects, there were two challenges uncovered along the way. The first had to do with product variants. With the base Shopify system, you are restricted to working within no more than three variants in any one product, i.e., for push poles the three variants are length, foot-style and tip-style. The other issue was tiered pricing; the base Shopify system doesn’t allow for multiple pricing levels like retail, commercial, and wholesale. In most instances the base Shopify system is a great way to get a robust online store, that’s easy to maintain, up and running fairly quickly. However, if you have a catalog of products that require more than three variants and want the system to work with multiple classes of customers, there may be different system we’d recommend. On the pleasant surprise-side, the client was able to save on credit card processing fees.