When National Beverage created the industry’s first clean label soft drink alternative, the company wanted to debut their ground-breaking brand with a website that not only equally clean, but would help engage customers in this highly competitive arena. The website (www.shastasparklingwater.com) needed to focus on brand and flavor recognition while emphasizing the brand’s position of simply natural, smartly healthy and naturally essenced. INDIVO was awarded the challenge to design, construct and host the site that would let this new brand sparkle online. To focus on the flavors while keeping the website simple, INDIVO developed HTML5 animation sequences that are scalable and vector-based animation to ensure they play well across platforms, specifically targeting National Beverage’s large mobile traffic footprint. On the home page, a simple hero can subtly rotates through the flavor lineup and visitors can see the brand, packaging and flavors without ever navigating away from the home page. Also incorporated into the website is a social feed that keeps the website fresh and a list building feature for future marketing.