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Lake Ashton Campaign Encourages Retirees to Take the Leap

Al Buscaino

EVP, Strategic Services

With the real estate market improving, Lake Ashton returned to INDIVO for assistance in creating a new theme and promotional campaign.

“Jump In” paired with targeted active adult imagery, invites the viewer to rediscover youthful living, to obtain the lifestyle they desire, and to stop procrastinating.

Once “Jump In” was approved, knowing it had to be used across several mediums, the next challenge was linking this concept to large, appealing graphics displayed on a series of billboards. After visitors arrived at the community and after meeting with a sales team member, the brochure provides information that reinforced what they saw and heard about the community. Inserts were developed to permit ease of updates and encompassed information about various features of the homes, community and surrounding central Florida area.

“As experienced in the past, you guys did a fantastic job of capturing the essence of our audience and delivering an impactful concept and the body-of-work within our defined time and budget parameters. Thanks for another outstanding effort.” Jon Lawson, Director of Marketing, Lake Ashton

The ‘Jump In’ campaign utilized layered and implied meanings to tap into the nostalgia of fun, carefree childhood and quality of life to encourage Seniors to invest in Lake Ashton.

About Lake Ashton
Central Florida’s premier active adult community, Lake Ashton, sets the standards of excellence in design, construction, amenities, lifestyle, security, and affordability for Florida retirement communities. Set on over 1,200 acres of choice virgin Florida ranch land fronting the serene waters of Lake Ashton, this community is simply the best retirement community in Florida! Lake Ashton offers a stunning selection of Single Family homes featuring our new “Environments For Living” certified green construction. Additionally, our full-service Design Center can provide turnkey customization services personally tailored to meet your every need. To learn more visit www.lakeashton.com.

About INDIVO, Inc.
Founded in 1995, INDIVO is a full-service marketing communications firm focused on helping clients connect with customers. Whether a single project or a more extensive body-of-work, INDIVO offers a strong experience base in targeting business-to-business and direct-to-consumer audiences. To explore what INDIVO can do for your company, contact us.