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CASE STUDIES

INDIVO Constructs Website for Bernard Molyneux Collection

Al Buscaino

EVP, Strategic Services

INDIVO announced today that it has developed and launched a new website for the ever growing European-inspired furniture line that has earned the reputation for displaying some of the finest quality, “eco-friendly”, sustainable, solid wood pieces in home furnishings today – aptly called “the Bernard Molyneux Collection” (BMC).

“Several years ago INDIVO created the website for Mr. Molyneux’s retail outlet, Antiques and Country Pine,” said Corey Maysles, President of INDIVO. “We were excited when Bernard called us to create this new web venue for his personal design collection.”

Built on a stable, flexible, robust, proven content management system platform, the website is designed to permit the internal staff at BMC to update the catalog pieces on site. Analytics have also been added to the site so that the client can monitor how many visitors see the website, whether viewWebsitethey are new or returning visitors, how they found the website, what content they reviewed, how long each visitor stays on the site, and more.

Built on a stable content management system platform, the website is designed to permit BMC staff to update the catalog pieces on site. With Google Analytics, the client can monitor important marketing data.

“As a business owner, I appreciate the personal attention I receive from the INDIVO senior partners. Their team is very responsive and was helpful in crafting a solution that is perfect for our needs.” – Bernard Molyneux

Says Stephanie Molyneux, “I generally make the changes to the website, so I like the fact that the system is so easy to use. The INDIVO team provided all the initial training I needed on how to use the CMS, and if I ever have any questions, they are just a phone call (or eMail), away!”

About the Bernard Molyneux Collection
The Bernard Molyneux Collection is a line of fine European-inspired furniture designed for the very elegant and classic, expanding further to the more relaxed and casual chic. The line currently offers over 350 pieces presented in the sophisticated finishes of cherry, dark walnut, and pine, as well as a variety of more rustic and hand-painted looks with over 20 finishes presently available. The collection is available through a number of fine retailers throughout the U.S.

About INDIVO, Inc.
Founded in 1995, INDIVO is a full-service marketing communications firm focused on helping clients connect with customers. Whether a single project or a more extensive body-of-work, INDIVO offers a strong experience base in targeting business-to-business and direct-to-consumer audiences. To explore what INDIVO can do for your company, contact us.