NEWS, TIPS & STRATEGY
Getting Ahead of the Scan…
Digital codes are best utilized as part of a comprehensive strategic marketing program that includes taking into account logistical hurdles, competing technologies and consumer education. It also means providing a meaningful experience for a potential customer. By being clear about what you’re trying to achieve, and offering a ‘reward’ for scanning the code, you’ll get your potential customer pulling out that phone and interacting with your company.
And finally, the importance of evaluating what you are trying to achieve using effective tracking and data integration cannot be overstated. Obtaining high rates of conversion are about systematically and scientifically testing what works and what doesn’t while looking at the hard numbers and trends over time, good QR code analytics are a critical piece of an effective campaign.
About INDIVO, Inc.
Founded in 1995, INDIVO is a full-service marketing communications firm focused on helping clients connect with customers. Whether a single project or a more extensive body-of-work, INDIVO offers a strong experience base in targeting business-to-business and direct-to-consumer audiences. To explore what INDIVO can do for your company, contact us.