Marketing Tips & Strategy
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When contemplating communicating with customers, and those who might soon become one, there can be a struggle over whether to use direct mail or email.
Potential customers are consulting more sources than ever prior to purchase. How visible is your company along the customer decision journey?
As consumers and businesses consult multiple channels before making a purchase, here's rationale and tips for delivering an omni-channel experience.
People talk. Today, they talk online. Social media integration allows companies to learn from customers and create marketplace brand ambassadors.
What do you say when someone needs to find/know/search for something? “Google it” is generally everyone’s first response.