Marketing Industry Insights
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As consumers and businesses consult multiple channels before making a purchase, here's rationale and tips for delivering an omni-channel experience.
People talk. Today, they talk online. Social media integration allows companies to learn from customers and create marketplace brand ambassadors.
It is not uncommon for shoppers to seek advice at a few different brick and mortar stores and then, from their phone or tablet, you guessed it… ask for advice from friends online.
If you are not getting consistent positive feedback and engagement from your customers, it may simply be because you aren’t specifically encouraging the kind of feedback and participation with your organization that you want.
To understand the types of sharing and reviews you would like to encourage, you want to understand the value of different types of engagement strategies.