The World's Leading Search Engine Unveils A New Twist
Google is the world’s leading search engine and one of the 5 most popular websites in the world. What do you say when someone needs to find/know/search for something? “Google it” is generally everyone’s first response. Data shows that the vast majority of people access the internet by phone and/or tablet. We are finding this to be true even among websites for our business-to-business clients. No matter what industry a company may be in, where in the search results does your website “come up” when people “Google it”? What happens when someone searches for the website using related terms, rather than the company’s name? When is the last time you checked the search engine ranking for your company’s website? These factors were able to be reasonably managed through search optimization, but that may not be enough for long.
Preferential treatment for websites optimized for use on phones and tablets.
Now there’s a new twist to being found in a search. Google has announced that starting April 21, it is going to make it easier for users to find mobile friendly websites. This means that Google will start giving preferential treatment to websites that are optimized for use on phones and tablets. Is your site ready?
Being mobile friendly is no longer an option if you want to be easily found when someone decides to “Google it”. There is no better time than now to move your company’s website to a responsive platform.
While the connection cannot be quantified, we know that the main search engines are paying attention to social cues. Google, in particular, seems to be keenly aware of sharing activity that takes place on Google Plus. The same way you want customers to recommend your product to friends, you want Google search to recommend your content to users. Securing reviews, likes (+1’s), and shares on Google Plus (and other social channels) sends a clear signal to Google search that your content is valuable.