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Our business is to help you grow your business.
While improvisation in music can be a lot of fun and may yield some exciting tunes and rhythms, it's not a reliable way to build a company or a brand. Our business is to help grow your business and we do this by working with you to understand your company's unique situation and resources. Then, using a rigorous proven process developed over 27 years of diverse industry experience, we help devise a sound strategic marketing platform and implement those strategies using tactically integrated programs. |
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| One of INDIVO's flagship products for targeted marketing is the lead capture system, essential for list building and generating quality leads to your sales and marketing departments, increasing the success of your business. |
How it works
Targeted market audiences receive a carefully-crafted advertisement. This may be in the form of an email, a direct mail piece, a magazine ad, or an online click-through banner, to name just a few examples of the types of advertising that is used to drive traffic to your page.
This advertisement directs a prospect to a specific website that contains teaser information to entice a prospect to input their name, email address and any other information a business may need to further market to that prospect.
After the prospect has submitted the requested information, they are directed to an affiliate webpage to receive whatever offer was promised.
At that point, they are added to an email list through an autoresponder system, for the sole purpose of receiving emails that have been written and programmed into the autoresponder system.
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Traditionally, agencies have worked with clients to develop promotional, educational and sales support tools using print media. INDIVO offers this capability as well because, while electronic and new media may offer advantages in flexibility and versatility, print material has the ability to communicate at a broader level.
At INDIVO, our design team is experienced in leveraging the relationships among tones, textures, typefaces and spatial positioning to make sure there is consistency between what you say and how you say it. However, we take it a step further, making sure your print communications are strategically integrated with your electronic initiatives – striking the balance between credibility and flexibility.
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In this classic arena, we provide our clients with such printed elements as:
- Corporate / Product Identity Packages
- Corporate / Product Brochures
- Point-of-Sale Materials
- Advertising Campaigns
- Packaging
- Outdoor & Transit Signage
- Sales Collateral
- Premium & Specialty Items
- Presentation Folders
- Media Kits
- Direct Mail (Flat & Dimensional)
- Tradeshow Exhibits and Conference Materials
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Capture the attention of your target audience. |
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The rate of innovation and change in marketing communications continues to accelerate along with the diversity and dispersion of audiences involved in the decision process. As a result, companies are finding, with greater frequency, that programs built on classic print-based solutions alone often fall short of providing the flexibility, targetability, traceability and accountability that electronic alternatives allow.
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Technologies that enhance return on marketing investments. |
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Some of the new media options available to INDIVO clients include:
- eMail Campaigns
- List Management
- Search Engine Marketing (SEM)
- Web-based Systems Integration
- Online and Pay-per-Click Advertising (PPC)
- Interactive Tutorials
- Online Learning Management System
- Viral Marketing
- Mobile Marketing
- Content Management Systems
- Social Network Marketing
- Web-based CRM
- Streaming Video
- Blog Marketing
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Originally formed as a web resource company, INDIVO was creating a web presence for businesses before Yahoo!® even existed. Though founded in 1995 when the web was still in its infancy, we have grown with and contributed to the evolution of the web’s functionality and accessibility. Now one of the most comprehensive and convenient global resources of information, the web allows us to position companies of all sizes in active dialogue with their customers, enriching relationships and enhancing competitive differentiation.
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When considering each client's objectives and unique situation, INDIVO applies its years of experience to orchestrate a comprehensive web development and marketing strategy; then, we develop and deploy a web-based solution that strikes the proper balance between desired functionality and available resources.
These solutions include:
- Corporate & Product Website Design and Development
- ecommerce
- Content Management Systems (CMS)
- Intranets
- Search Engine Optimization (SEO)
- Website Maintenance & Managed Hosting
- Community Websites
- Consumer Generated Content (CGC)
- Web-based CRM
- Branded Widgets
- Flash / Flex Rich Internet Application (RIA) development
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Harness the web's
functionality and
accessibility. |
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