Dynamic website provides platform to aggreagate an integrated promotional campaign improving recognition and increasing consumer engagement with this popular energy drink brand.
Rip It® Energy Fuel was aggressively pursing a campaign of rapid product line and market expansion. To support this expansion initiative an integrated program of traditional elements along with eMail marketing, social media, street teams, events, athlete spokespeople and initiatives with the U.S. military was deployed. The Client was looking for a way to coordinate promotion and aggregate initiatives through one online property. INDIVO delivered a high-energy integrated campaign to help drive traffic to a Joomla!-based, open source CMS, interactive, branded website. A calendar of events, photo gallery and real-time Twitter and Facebook feeds presented via the website supported the consumer street teams and product sampling events. eMail marketing, videos and home page banners were used to promote new flavors and key events. A store finder helped consumers locate stores for product purchase. As a result of this effort, the Client experienced the largest period of sales and marketshare growth, to date, for this brand.