Website embraces innovation as part of an integrated communications program for this leading back brace manufacturer.
From the back brack products the Bremer Group manufactures to the educational support, reimbursement assistance and knowledgeable, friendly customer service team, the company's passion for excellence and innovation embraces both practices and patients.
The first elements of the new integrated marketing campaign were a series of journal ads, which were appearing in targeted medical trade publications, banner ads, exhibit graphics, patient education brochures and sales aids. A pivotal aspect of this new campaign is the website which is built on the robust, extensible Joomla! open source content management system platform. It includes product and company information for patients and practitioners, as well as event schedules and select client-produced educational videos and material downloads. Google Analytics allow Client and Agency to monitor traffic and identify sections of the website that are underperforming.