OleoMed America

A coherent brand image and integrated launch program helps international firm gain entry to the competitive U.S. nutritional supplements market.

When nutritional supplement giant OleoMed decided to bring its full line of olive-oil based supplements to the English-speaking marketplace, they turned to INDIVO to develop a coherent brand strategy and image then implement it via an integrated launch program helping them gain entry to the competitive U.S. market. From identity, website, trade exhibit, interactive promotional CD-ROM and its distinctive package design, OleoMed’s branding was a critical factor in this client's succesful U.S. market penetration. INDIVO, with many years of experience developing and growing B2B and DTC brands, devised the marketing strategy and developed the launch campaign to ensure delivery of a consistent, cohesive, comprehensive image and message via a well-integrated program of promotion, sales support and education.

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