NABI Pharmaceuticals, Patient Education

Interactive Multimedia and print program provides important resources for pediatric and adult patients with ITP.

When NABI Pharmaceuticals needed a cost-effective way to deliver important information to patients on Immune Thrombocytopenic Purpura (ITP), interactive, media-rich CD-ROM created by INDIVO was the perfect vehicle. Enclosed in a branded self-mailer, the patient information kit contained a custom-shaped CD-ROM, engaging visuals and a media-rich environment that was targeted to both adult and pediatric patients. Included in the interactive multimedia presentation was a custom-authored animated game feature for children and support resources for parents, as well as adults with the disease.

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