Integrated campaign launches innovative concept and fundraising business model.
EventNet USA and INDIVO partnered to bring an innovative marketing concept to fundraising. Combining EventNet’s event marketing expertise and DECA affiliation with the formidable experience in brand creation, multimedia, online interactive and traditional media skill sets of INDIVO, they created In2Mix. In2Mix, a unique marketing model offered to DECA students as a fundraiser, needed an edgy, trendy design that appealed to a younger market, but still was conservative enough for local businesses to participate in the program. To answer this challenge, INDIVO created a unique animated character as a signature spokesperson, along with a fully-interactive, custom flash website, and branded multimedia CD-ROM. To generate In2Mixbuzz, a character-branded t-shirt and online viral marketing plan added instant brand awareness to the project.