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NABI Pharmaceuticals
NABI Interactive Multimedia CD-ROM

Interactive Multimedia CD-ROM, traditional print patient information kit, branded self-mailer


When NABI Pharmaceuticals needed a cost-effective way to deliver much-needed information to their patients on Immune Thrombocytopenic Purpura (ITP), INDIVO's interactive, media-rich CD-ROM was the perfect vehicle. Enclosed in a branded self-mailer, the patient information kit contained a custom-shaped CD-ROM, engaging visuals and a media-rich environment that was targeted to both adult and child patients. Included in the interactive multimedia was a custom authored animated game feature for children and support resources for parents and adults with the disease.

Interactive multimedia CD-ROM, NABI Pharmaceuticals, Pharmaceuticals, Patient education, Branded collateral, Animation, Self-mailer

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