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1st Metropolitan Mortgage

Interactive multimedia CD-ROM, event management, video production. television commercial, media planning

One of the Internet's leading websites for home loans, mortgages, electronic lending, and loans, 1st Metropolitan Mortgage turned to INDIVO to create a media-rich, interactive tool to promote the company’s business and marketing tools. INDIVO delivered a multimedia CD-ROM with a media-rich presentation, professional audio and voiceover explaining 1st Metropolitan's skills, emphasizing the company's status of industry excellence, quality care, and unsurpassed customer service. Also emphasized was creating a navigation system that made it easy for the viewer to explore content while receiving a call to action message; providing an Interactive design has proven to be the most cost-effective and powerful means of communication. The CD-ROM was created with unique tracking code that allowed our client to measure open rates and ultimately ROI. Assignment also included videography, talent search, and art direction to produce a regional TV commercial.

Television commercial, Video production, Media planning, interactive multimedia CD-ROM, 1st Metropolitan Mortgage, Finance

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