Integrated marketing campaign, sampling events, in-store promotional events, specialty interactive micro websites, interactive CD-ROM, retail support materials, eMail marketing with data capture
LaCroix®'s Drink & Think Pink integrated marketing program was designed to give back to the community and enhance breast cancer awareness and prevention. To implement the social awareness, LaCroix turned to an innovator in proven business marketing strategies, INDIVO. INDIVO, in partnership with EventNetUSA and LaCroix Sparkling Water, created a campaign marketing program used to drive brand awareness, build consumer loyalty, and pull product through key retail outlets with a branded sampling event that encompassed a multiple city tour. The program consisted of a pre-event in-store communications kit with posters and pallet display, on location product sampling through a mobile marketing team, and a free-to-consumer educational breast cancer awareness interactive CD-ROM. The media-rich CD-ROM presentation dynamically linked to an online landing page with consumer data capture for future marketing.
LaCroix, interactive website, website design, internet marketing, marketing strategies, multimedia, data capture, graphic design, print media, eMail marketing, brand-sponsored events, consumer sampling, in-store promotion, interactive CD-ROM, breast cancer awareness, multimedia
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