LaCroix® Her Voice Campaign

Integrated marketing campaign, specialty interactive  website, eMail marketing with data capture 

LaCroix®'s Her Voice integrated marketing program was designed to give back to the community and enhance breast cancer awareness and prevention. To implement the social awareness, LaCroix turned to an innovator in proven business marketing strategies, INDIVO. INDIVO, in partnership with LaCroix Sparkling Water, created a campaign marketing program used to drive brand awareness and build consumer loyalty. The marketing strategy involved  a media-rich, interactive website where participants could upload and share inspirational videos with others in a social network, with consumer data capture for future marketing.

LaCroix, interactive website, website design, internet marketing, marketing strategies, multimedia, data capture, graphic design, print media, eMail marketing, breast cancer awareness, multimedia