INDIVO Orchestrates Web Presence for Natural Weight for Optimized Living | INDIVO :: Inspired Marketing Communications

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INDIVO Orchestrates Web Presence for Natural Weight for Optimized Living

Apollo Beach, FL, February 5, 2009 - FOR IMMEDIATE RELEASE - INDIVO, Inc. announces the launch of a new consumer-focused website for Natural Weight™ for Optimized Living.

When David M. Klein, Ph.D., original co-owner of the Smart For Life Weight Management Centers in Arizona, as well as a consultant to the parent company and developer of the national brand, decided to introduce his next generation weight management and wellness centers - he looked to INDIVO to help create a dynamic web presence for the company.

"We were looking for a firm that could strengthen our internet strategy, not just build us a website," David said.

"INDIVO rapidly delivered a solution for us that helps meet our immediate needs and allows us to add more features and functionality to the site as our business grows without having to rebuild the website. What was even more attractive is we can save on maintenance costs because our staff can make edits and updates to the site via the content management system."

Built on a stable, flexible, robust, proven content management system platform, NaturalWeightForMe.com is designed to help the Arizona centers create relationships with local individuals looking for a more healthy lifestyle yet easily expand that reach as the company opens new centers across the U.S.

Natural Weight's dynamically generated content management system enables the company to update the website right through a web browser.

"When we began talking with Dr. Klein about Natural Weight™ we were excited about the fact that they were not simply another diet mill," says Al Buscaino, Executive Vice President, Strategic Services at INDIVO. "They are a medically-based facility that offers the consultative expertise, services and products to help their customers live healthy at any weight. If you want to, you can lose weight, but more importantly they help people create a sustainable, healthy lifestyle."

Corey Maysles, President of INDIVO said, "That shared philosophy influenced our approach in deciding on what type of web presence to create for Dr. Klein and his colleagues. We wanted to create a sustainable web presence for Natural Weight, not just a brochure on the web.

About INDIVO, Inc.
Founded in 1995, INDIVO is a marketing communications firm focused on helping our clients find new customers, enrich the relationships they have with their existing customers and separate themselves from the competition. We do this by helping to create fully integrated, cross-platform programs of promotion, sales support and education that transcend traditional boundaries to capture the synergies of print, online and interactive media. We offer a strong experience base in business-to-business and direct-to-consumer program development. For more information, call 1.877.4INDIVO (877.446.3486) or visit www.indivo.com.

Contact for Natural Weight™
David M. Klein
561.213.6390
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Contact for INDIVO
Al Buscaino
877.446.3486 x-222
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