In the News

If you haven't heard already, Google has been real busy lately.

On February 12th, the NY Times broke a story titled "The Dirty Little Secrets for Search" featuring how JCPenney tricked the Google algorithm to win top rankings for the keyword search for 'dresses'. More interesting is the penalty levied by Google once it discovered that JCPenney was using Paid Links to artificially boost its link popularity. Unlike BMW.de, another website that tried to trick the Google algorithm and was “removed from search results”, Google took steps to ensure their rankings for certain keywords (and associated organic visibility) were reduced sharply.

Apollo Beach, FL, December, 2010 - FOR IMMEDIATE RELEASE - When Dr. Cohen, of Nob Hill Family Chiropractic, seeking to expand the influence of his main office while laying the ground work for opening a second office, he approached PDI and INDIVO about expanding its reach into local personal injury law firms. PDI and INDIVO formulated an integrated sales support program to create awareness, stimulate interest, fuel desire and motivate action on the part of the attorneys. The integrated program consists of a main attorney-focused landing page, eMail series with accompanying subject-specific landing pages, downloadable PDFs and sales call flyer leave-behind.