Foundation Selects INDIVO to Exhibit Excellence

Apollo Beach, FL, January, 2011 - FOR IMMEDIATE RELEASE When the Wallace H. Coulter Foundation wanted to help improve visibility for the work of their Translational Research Award grantees,  they turned to INDIVO for help.

“We wanted a firm that understood the Foundation’s mission, that we felt comfortable would respect the legacy of our benefactor, Wallace H. Coulter, and could effectively interface with our university teams,” said Mara Neal, Director, Research Awards, Wallace H. Coulter Foundation. “The INDIVO team performed beyond our expectations.”

INDIVO coordinated and managed the first trade show effort of the Wallace H. Coulter Foundation at AdvaMed’s MedTech2010 conference in Washington, DC. Working with the Foundation and 10 prestigious U.S. universities, INDIVO designed and supervised creation of a 20 x 40 exhibit.  INDIVO worked with Nimlok Gulf Coast  to utilize a quality, versatile rental structure. Balancing visual impact with providing individualized space for each university to represent their technologies, INDIVO devised custom graphics throughout.  To help improve visibility in the hall, a large, circular hanging sign was created and suspended above the exhibit space.

To help showcase   the universities’ technology presentations, and deliver cohesive and comprehensive presentations, INDIVO created a slide template compatible with the exhibit graphics.  INDIVO also worked with the meeting organizers to coordinate all the pre-meeting promotional communications to help drive traffic to the exhibit and technology presentations. Additionally, we created a 180-page, four-color book highlighting the twenty technologies presented, as well as other information about the universities’ technology transfer programs.  The exhibit was well attended and the universities garnered a significant number of leads during the two-day meeting.

"There was a lot of work to be done over a 90-day window," said Al Buscaino, EVP, Strategic Services at INDIVO. "Our team was honored that the Foundation trusted INDIVO with this important initiative. The translational research that is funded by the Foundation and being conducted at these universities has the potential of providing significant benefit to humanity.  We were pleased to have the opportunity to play a small part in furthering their mission."

About the Wallace H. Coulter Foundation
Consistent with Wallace Coulter’s vision of "Science Serving Humanity", the Foundation promotes and funds translational research that solves unmet clinical needs. In partnership with U.S. biomedical engineering programs, the Foundation implemented an industry-like road map to accelerate the translation of innovations to products that improve patient care.

About INDIVO, Inc.
Founded in 1995, INDIVO is a marketing communications firm focused on helping clients enrich relationships with existing customers, find new customers and separate from the competition. We do this by providing strategic guidance, as well as helping to create fully-integrated programs that transcend traditional boundaries to capture the synergies of print, online and interactive media. We offer a strong experience base in business-to-business and direct-to-consumer program development.

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Contact:
Al Buscaino
Executive Vice President, Strategic Services
INDIVO, Inc.
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877-446-3486 x222

Mara Neal
Director, Research Awards
Wallace H. Coulter Foundation
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305-559-2991 x117